Carhartt Salutes Yoopers & Their Life “Up North”

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IRONWOOD, MI – The Yoopers “Up North”.

Dearborn-based workwear company Carhartt released a video on January 5 to salute residents of Michigan’s Upper Peninsula & their life “Up North”.

The recent video centers it’s attention on the hard working people of Ironwood, MI and the responsibilities of and deep freeze weather conditions endured by the Stormy Kromer team at Copper Peak Ski Hill.

Tempuratures in Michigan’s Upper Peninsula can reach -50° below zero.

This is the story of Charhartt’s backyard – AND THE PEOPLE WHO TAKE WHAT THE WINTER GIVES THEM.

Hat tip to Brandon Champion at MLive: http://www.mlive.com/news/index.ssf/2018/02/carhartt_releases_video_saluti.html#incart_river_home